In a country that used the automobile horn almost as much as the brake, it was a tough challenge to create durable, reliable and good sounding auto horns in the 1970s. The development of Roots Electric Horns took almost a decade to attain fruition. In the meantime, the company made inroads into the air horn market with the first-of-its-kind electric air horns.
Today, Roots horns find pride of place in the world’s most trusted automobile brands and is the eleventh largest auto horn manufacturer in the world. Captive component manufacturing arms to sustain the group’s commitment to quality became imperative as market demands grew. Roots Cast, Polycraft and Precision Engineering were the result of this initiative—to remain both, self-reliant and competitive. In time, each of these divisions grew to build an external customer base as well. Today, in addition to catering to some of the world’s most trusted automobile brands, Roots companies such as the tooling division, also deliver critical components to aerospace and medical instrumentation sectors. Roots MultiClean Limited was conceived to deliver world class mechanised cleaning solutions to the Indian manufacturing and service industry. A technical partnership with Hako, Germany opened global market opportunities for this division.
Today, RMCL is at the forefront of India’s mechanised cleaning industry, besides garnering global share. Education and health care are two important service avenues of the Roots Group. Satchidananda Jyothi Niketan is a school built on traditional values espoused by Sri Swami Satchidananda. RK Nature Cure Home was established in 1984 and functions on the principles of Naturopathy. Thousands of people from all walks of life and different parts of the world have discovered a healthier, safer way of life, by following the principles and methods practiced here. Four decades on, the Roots Group continues to deliver on its promise of quality without compromise. In a variety of ways, its technology and talent continue to add value to life to all its stakeholders.